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      Deep Sync One: Pixel User Guide [Coming Soon!]

      Create highly-targeted, in-market audiences with Pixel from Deep Sync One

      Retarget website visitors with highly-relevant digital advertising when you turn your website into a lead generation tool. With the Pixel website service from Deep Sync One, you can:  

      • Understand the journey current and prospective customers take when they visit your website
      • Use visitor behaviors to guide marketing messages and sales processes
      • Develop relevant communications for better customer experiences with your brand
      • Engage and convert website visitors with programmatic and social media advertising

      How Pixel Works

      Get started with Pixel in four primary steps:

      1. Create a Pixel
      2. Place the Pixel on your website
      3. View website visitor metrics in Deep Sync One
      4. Create in-market audiences for related campaigns

      Once the Deep Sync Pixel is placed on your website, visitors that show interest in your brand are identified when their digital identifiers are matched to our identity graph. Through the connection Deep Sync makes between the visitors' information and our data, you can engage with those same consumers via digital advertising. As your campaign begins, your audience will see your relevant, brand-focused messaging, which entices them to return to your site and make a purchase.

       

      Please note that websites related to adult content, alcohol, drugs, firearms, gambling, or other unsavory/sensitive topics are not permitted. Additionally, Deep Sync's identity graph is consumer data based, and therefore, B2B-focused sites may experience lower than expected match rates.

       

      Step One: Create a Pixel

      • Log into Deep Sync One and select “Data Sources” from the left-hand navigation panel; the Data Sources page displays
      • Hover over the ”Pixel Tracking” tile, and click the “Go to Pixel Dashboard” button; the Pixel Dashboard displays 
      • Click the “Create a Pixel” button; the Add New Pixel screen displays
      • Work through the following fields to create your Pixel:
        • Pixel ID: an auto-generated identifier for the specific Pixel you are creating
        • User Custom Attributes: configure up to 10 custom data layer attributes to pass through your Pixel; these attributes can be used for audience segmentation within Deep Sync One
          • Examples include: , , and
        • Website URL: The website you will be placing the Pixel on
        • Display Name: How the Pixel will be displayed in Deep Sync One
        • Code Snippet: Once the parameters are configured, the code snippet will generate the correct values and can be copied into your website header, container tag, or CMP (Content Management Platform)
      • Click the “Copy Code” icon in the upper right-hand corner of the “Your Custom Code Snippet” field to copy your code
      • Click the “Save Pixel” button to continue; instructions for placing the Pixel on your website are displayed
      • View the status of your Pixel on the “Website Overview” page


      Please note that once created, Pixels generally take 24 hours to propagate and begin generating data.

       

      Step Two: Place the Pixel

      On Your Website

      This action is best completed by your website administrator.

      • Access your website code, and insert (paste) the Pixel within the <head> section
        • If editing manually, access the website’s HTML or header.php file via FTP or the hosting dashboard
        • If using a CMS (like WordPress, Shopify, or Wix), go to the theme editor or custom scripts section
      • Ensure the Pixel appears on all pages where tracking is needed
      • Save and publish the changes
        • If editing manually, upload the updated file to the server
        • If using a CMS, use the platform's save and publish function
      • Verify the installation of your Pixel
        • Visit the Pixel dashboard in the Deep Sync One platform to see if data is being recorded
        • Please note that Pixels generally take 24 hours to propagate and begin generating data
      • Test the Pixel functionality
        • Perform a test action, for example, visiting a tracked page or completing a form submission, and confirm that the event is correctly registered within Deep Sync One

       

      Regarding Privacy Compliance

      Deep Sync does not manage user consent. Please confirm the following notes when implementing the Deep Sync Pixel:

      • The Deep Sync Pixel, once implemented on the specified website, is designed to honor end-user cookie preferences.
      • Specifically, when the Client has correctly implemented and integrated the Pixel with their cookie management platform, the Pixel must respect user suppression signals.

      This behavior ensures alignment with data privacy standards that require user consent prior to the activation of tracking technologies.

       

      On Google Tag Manager

      • Log in to Google Tag Manager
      • Open the container you want to edit
      • Navigate to the list of tags by and add a new tag
      • Open the tag configuration and select “Custom HTML” from the list
      • Paste the Pixel in the HTML editor within the HTML code input
      • Configure the Tag Trigger and set it to “Page View”
      • Deploy the changes to finalize the tag configuration

      Verify Pixel Installation with DevTools (Chrome)

      You can verify the installation of your Deep Sync Pixel through the use of developer tools in your browser. Please reference this Google guide for additional information.

      View the Pixel

      • Navigate to DevTools within your browser
      • Locate the tag; the code should precede the closing </head> tag
      • Use the checklist below to verify

      Validate the Payload

      • Navigate to DevTools in your browser
      • Click the “Network” tab
      • Filter on “e.deepsync.com”
      • Click the tag and view “Headers”
      • Confirm the response payload meets the expectations of the initial Pixel configuration completed in Deep Sync One

      Checklist

      1. Verify Pixel code snippet is accurate.
        Confirm that the script (the code between <script> and </script>) matches the snippet in Deep Sync One exactly.
      2. Verify the code snippet is in the correct place.
        The website code should be the last set of code before the </head> tag of the website.
      3. Verify any custom attributes are configured correctly.
        Check to confirm that custom attributes (attributes mapped to v0-v9 in the code snippet) are typed correctly so the values are firing. This can be done by checking payload in developer tools.

       

      Step Three: View Website Visitor Metrics

      Once your Pixel is successfully installed, data collection will begin; metrics will be viewable in Deep Sync One within approximately one hour.

      Navigate to Your Pixel

      • Log into Deep Sync One and select “Data Sources” from the left-hand navigation panel; the Data Sources page displays
      • Hover over the ”Pixel Tracking” tile, and click the “Go to Pixel Dashboard” button’ the Pixel Dashboard displays; existing Pixels are stored here 
      • Click the “More Options” icon on the right-hand side of the pixel listing to see an overview of the Pixel or deactivate an existing Pixel

      Overview Option: Use Your Website Visitor Data

      Within the Website Overview page, you will have access to the key details of your Pixel as well as the data that is being collected from your website. You can also view Customer Insights, onboard your audience data, or create a Lookalike Audience.

      Filter

      Use the “Filter” option to choose from any custom attributes that were added in the Pixel creation state. As a default, “Visited URL” is displayed.

      Dates

      Use the calendar to select a custom date range. As a default, the last 30 days are displayed.

      Results

      For the filter or audience you are viewing, we display the following characteristics. Hover your mouse over various points on the graph to receive specific insights for a given day.

      • Total Events: The total number of events tracked
      • Number of Visitors: The number of unique visitors from those events
      • Unique Matched Users: The number of unique visitors matched to Deep Sync’s identity graph

       

      Step Four: Create In-Market Audiences

      The Unique Matched Users total represents the number of consumers available for Customer Insights, Lookalike Audience creation, and onboarding. To access these features, you need to create an audience. To proceed, ensure that you have the correct filter and dates set, then click the blue “Create Audience from Filter” button. A modal window appears where you will name your audience. Click “Create Audience” to proceed. Your audience will display in the “Audiences” section of the Website Overview screen.

      Audience Options

      The following options can be applied to your Pixel audience. To proceed; click the more options icon associated with your audience of choice, and select your next step.

      Onboard Data

      Please note that a minimum of 5,000 audience records is required

      Experience an average match rate boost of 25% with Enhanced Onboarding by Deep Sync One. Key online and offline identifiers from Deep Sync’s robust identity graph are matched to your customer data to maximize match rates to programmatic and social destinations. For more information on Enhanced Onboarding, please reference our user guides: Enhanced Onboarding for Google Ads and Google DV360, Enhanced Onboarding for Social Destinations, and Enhanced Onboarding for The Trade Desk, 

      Create Lookalike Audience

      Leverage the intelligence of your current customer data to model new, relevant social prospect audiences. Lookalike Audiences in Deep Sync One deploy AI and machine learning to help you scale your growth across social destinations, while maintaining quality and accuracy. For more information on Lookalike Audiences, please reference our user guide.

      Generate Insights

      Develop a better understanding of your current customers and inform future data buying decisions with Customer Insights. View your profile report and see audience recommendations in the Deep Sync One platform. Need deeper insights? Ask about our advanced report. For more information on Customer Insights, please reference our user guide.

       

      Additional Information

      Deactivate Your Pixel

      To deactivate your Deep Sync Pixel, click the “Deactivate” option within the Website Overview page. A modal window displays stating that once your pixel is deactivated, that all associated statistics will be removed and cannot be retrieved. To proceed with deactivation, click “Deactivate Pixel.” The data flow into Deep Sync One will stop immediately.

      Please note that as long as the Pixel remains present on your site, that data will be collected; however, it will not be delivered to Deep Sync One. You can remove the Pixel from your site to completely stop the data collection process if desired.  

       

      As always, if you have any questions regarding Deep Sync's Pixel service or the Deep Sync One platform, please contact a member of our team by emailing support@deepsync.com.