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Identity Graph

What is the identity graph?

Description

Underlying technology that enables us to map offline and online data together, creating a comprehensive view of an individual. Also enables us to apply identity to fragmented data.

Usage

The graph can be sold in various forms: 

  • the spine (name and postal) tied to DS_ID; 
  • digital IDs tied to DS_ID; 
  • a combination of offline and online identifiers, all tied to DS_ID.

Delivery Options

  • Snowflake
  • DBX
  • S3
  • SFTP

 

Note: Custom Requests can adjust how the identity graph is applied in certain use cases.