Experience the benefit of saturation with the targeting of a consumer list with Enhanced Occupant from Compact Information Systems, a Deep Sync Brand.
Provide your clients with a unique solution that combines a resident list's saturation with a consumer list's targeting abilities. Deep Sync’s Enhanced Occupant List is a hybrid data asset that combines high-quality resident/occupant data with the demographic targeting of a leading consumer file.
The concept is simple: Age and income filters enable you to remove households less likely to respond to your clients’ offers without sacrificing saturation rates.
The Enhanced Occupant Process
- Navigate to Compact's site and log in
- Select "Enhanced Occupant"
- Select "Create a New Order" on the left-hand side
- Input your PO number and job description
- Select "Create New Order"
- Add or edit the geography you'd like to target in the count
- Select the "Enhanced Occupant" button to narrow down your search
Enhanced Occupant Household Targeting
- Make your selections in the following sections:
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Current Job
- The top section displays the current quantity; it also includes the segment name and quantity when applicable
- Cutoff Quantity
- Enter the desired quantity in the "Cutoff Quantity" box; if the field is left blank, the system will provide any records that match the criteria
- Do Cutoff On
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- Choose how the Cutoff Quantity should be applied; it can be limited to a single segment or applied to the count as a whole
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- Postal Qualification
- Choose the preferred "Postage Qualification" level
- Postal Qualification
Best Practice: Select "Saturation Only" to maintain the best mailing rates.
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Priority
- Set the priorities to select how records will be removed from the count
- Remove by lowest income—records are removed in this order:
- First, any records below the median route-level income, starting with the lowest income, are removed
- Second, any records with an unknown income are removed
- Third, any records above the median route-level income, starting with the lowest income are removed
- If set as Priority 1, this selection will only apply to the count; if set as any other priority, it will be used as selected
- Remove by income or age range—enter the preferred income and/or age range and set the priority (one or more options can be selected); records will be removed according to the selections until the desired quantity and/or postal qualification level is met
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Dwelling Types
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Choose the priority by dwelling type—at least one option must be selected; if the count doesn’t include a specific dwelling type, it will not be added, even though the default lists “Keep All”
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Carrier Route Removal
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If the above "Cutoff Quantity" field doesn’t specify a quantity, some routes can be removed to reach the preferred targeting; choose an option below to keep all routes or remove routes to meet the targeting
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Apply the Targeting
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Click "OK" to apply the targeting selected above
- A successful process will return to the Job Summary page and show the new quantity
- If unable to match the requested targeting, a note will be displayed
- Example:
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Enhanced Occupant Support
If you need help with your Enhanced Occupant counts and orders, please contact our Client Success team by dialing 800-732-3440.