Deep Sync leverages a variety of public and proprietary sources to create the nation's most comprehensive selection of move-related and property data assets.
Tap Into the Spending Power of New Movers
Approximately 31 million Americans move annually. During a move, consumers are significantly more likely to interact with new brands and spend more on products and services. Is your brand reaching this economically active audience?
- 90% of new movers are willing to try new brands and 88% are willing to test a new service provider
- The average American spends $11,000 per move, with 8 out of 10 movers investing in home improvement and repair projects
- Millennials (born between 1984 and 1996) are now the largest generation of U.S. home buyers and represent more than $2.5 trillion in spending power
Deep Sync leverages a variety of public and proprietary compilation sources to create the nation's most comprehensive selection of move- related and property data assets available on the market today. With Deep Sync, up to 24 months of New Mover data is available, including a weekly hotline file that highlights the most recent moves. Broad coverage of consumer moves is ensured through sources that include deed recordings, telephone/utility connections, and proprietary address changes from credit cards and magazine subscriptions. The following attributes can be applied to our more-than-27 million record New Mover dataset:
- Age
- Distance of Move
- Dwelling Type
- Education
- Ethnicity - Race
- Gender
- Home Market Value
- Homeowner/Renter
- Presence of Children
- Previous Address, and more!
Experience the Benefits
- Access New Mover data with decades of compilation history from a robust collection of unique sources.
- Reach your audience more quickly than with traditional consumer datasets that update less frequently.
- Utilize Deep Sync's automated order capabilities to streamline the New Mover data delivery process.
Add Focus to Your Campaign with Multiple New Mover Segments
Deep Sync's New Mover audience includes multiple segments, each with a unique focus that empowers your brand to create customized messaging and valuable offers for your intended market.
Pre-Movers
Discover a unique set of consumers preparing to move. With a home listed for sale, these pre-movers are actively seeking services that correlate with their stage of the home sales cycle. Pending moves are also available for homes that are under contract or that have entered escrow (where most close within 30 days). Pre-Mover data is sourced from online real estate listings and is updated once a week.
New Homeowners
Tap into the purchasing power behind home ownership. These consumers have the added value of credit worthiness associated with a recent home purchase. Up to 48 months of New Homeowner data is available, including a weekly hotline file for the most current home buyers. New Homeowner data is compiled primarily from deed recordings and tax assessor data.
New Connects
Benefit from another method of identifying and contacting consumers that have recently moved. New Connects have established landline telephone service at their new place of residence. Up to six months of New Connect data is available, including a weekly hotline file for the most current movers. New Connect data is sourced from local and national telephone companies. New Connect data is also available for businesses.
Consolidated New Movers
Generate larger, more robust mover audiences with the Consolidated New Mover dataset. This exclusive offering is updated weekly and compiled from three distinct sources that provide a significantly larger marketable universe over a standard single source solution. Up to 24 months of data is available, including a weekly hotline file for the most current movers.
Compilation Methodology
Deep Sync's data attributes are 100% compliant with U.S. privacy rules and regulations. We compile the majority of our exclusive information from the point of origin. A complete suite of data hygiene processes are applied with each monthly update to promote the highest quality and deliverability across all channels.
Primary Collection Sources
- Deed recordings
- Proprietary address changes from credit cards and magazine subscriptions
- Telephone/utility connections
As always, we welcome your questions on our datasets and data-related products and services. For additional information or a consultation in support of your next marketing campaign, please feel free to contact our team.