What is the identity graph?
Description
Underlying technology that enables us to map offline and online data together, creating a comprehensive view of an individual. Also enables us to apply identity to fragmented data.
Usage
The graph can be sold in various forms:
- the spine (name and postal) tied to DS_ID;
- digital IDs tied to DS_ID;
- a combination of offline and online identifiers, all tied to DS_ID.
Delivery Options
- Snowflake
- DBX
- S3
- SFTP
Note: Custom Requests can adjust how the identity graph is applied in certain use cases.